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Behavioural economics, social media insight, smart data - what are the latest research trends?
Promoted video
Researching 16-30’s
In 90 seconds, watch how YouthSight's unique approach to youth sampling can help you reach youth audiences.
Promoted video
Researching 16-30’s
In 90 seconds, watch how YouthSight's unique approach to youth sampling can help you reach youth audiences.
News
Adverts should better reflect sustainable choices, study finds
UK consumers believe adverts they see could better reflect environmentally sustainable lifestyle choices, according to research from advertising technology business Criteo.
Feature
Mastering the wave: How to future-proof the insight sector
The influence of AI is rising. Katie Jacobs reports on how research practitioners can avoid the drift and become masters of the new insights paradigm.
Katie Jacobs
News
Market research budgets rose in Q1, finds IPA Bellwether
Market research budgets rose for the first time since the end of 2021 in the first quarter of 2024, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
Liam Kay-McClean
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON