NEWS18 October 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS18 October 2022
UK – Global experience and events agency WRG has formed a new experience department covering behavioural science, data insights and user experience.
The Attendee Experience Design (AXD) Unit will help experiential marketers to design live, virtual and hybrid experiences informed by scientific practice.
The unit will be led by WRG’s head of creative strategy Katie Streten and supported by behavioural scientist Guy Champniss.
The AXD Unit will work with clients and WRG’s creative and production teams to identify audience behavioural drivers and barriers as part of its remit.
WRG is the events and experiential division of The Creative Engagement Group, which is a communications company.
Streten said: “We’ve listened to the pain points of experiential marketers and know they face an unprecedented challenge to design and deliver experiences that maximise audience impact and business value across both live and virtual audiences.
“By looking at the attendee journey through the combination of behavioural science, data insights, and digital and live user experience, we can use a scientific understanding of what blocks and drives audience behaviour to identify specific opportunities to bring our creativity to bear, increasing attendee impact and therefore business value.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research / Account Director – Communication, Brand & Reputation Insights
£50,000–£65,000 + good benefits
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£25,000–£35,000 (depending on experience) + Benefits
Resources Group
Sales Director (IC role) – Full Service Market Research Agency (FMCG)
£Negotiable base/Commission
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments